A private label skincare company manufactures skin products for sale under your company’s brand name or that of another. The process is cost-effective and saves you the pressure and time of working with suppliers from other name brands. Private labeling helps you create a brand that you introduce to the market as yours. Companies like Ariel Cosmetics offer different kinds of private labels to their customers. Click on to read to know more about private labeling. Each type has it’s good and bad, so you choose wisely or seek advice from the manufacturer. This article explains the categories of skincare private label
Skincare products private label categories
Most companies offer three main types to individuals or businesses. When choosing a company, ensure they provide the particular service you want. The labels help them remain competitive and cater to several customers at a go.
No label on the products
No label products mean that the bottle or packaging is totally plain with no wording or drawings. Manufacturers produce such products in small quantities as per the client’s requests. As a new skincare business owner, this type of label is ideal for product testing. You and your customers can try the product and see whether it’s worth shipping in bulk and introducing it to the market. They are usually label-free as the owner is yet to decide on the product itself and the brand name. Since the products have nothing on the packaging, they are shipped out fast and delivered in a short time.
Normal production private label items
Typically manufacturers produce these products in large quantities. However, those who want them in low quantities can still get them after paying additional fees. The extra charges may cover setting up the machine again or the molding fee. Unlike the no label products, these ones have complete packaging with details of the product, design, and band name. The packaging is made based on your preference. It can be simple or complex with unique additions like small metallic details, gold stamping, UV, and embossing. You request for these skincare products mainly after carrying out the test and loving the product. Nevertheless, some business owners already know what they want and how they want it to look before approaching the supplier. The products are then made in bulk and labeled straight away without getting test samples.
Digital printing private label products
Digital printing is done on a few product samples for customers who want to do market testing. The difference between them and the no label items is the presence of a brand name. The name and other details are printed onto the container digitally before the actual production takes place. The prieces are usually less than 20 and also ideal for photography. The label helps you market your brand better and in a cost-friendly way.
The three forms of labeling are ideal for all customers depending on their needs. Companies offer them at varying prices since one may be more detailed than others. The last two types are way better as they already market your brand despite testing the market or actual selling. Whichever label you select, ensure you understand it fully, and it works well to represent your brand.